The cologne "Sean John" is created by P Diddy and he also where his own cologne. P Diddy has a new cologne ou called "Unforgivable". Unforgivable, is a bold fragrance that blends powe, and emotion. It stimulates the senses in ways never imagined and is a rare blend of pure, unrestrained emotion. It's smooth blend reinvents masculine style with classic luxury. Unforgivable says "a breathtaking fragrance that says, "sexy, rich, unique, and passionate". It comes in spray bottles, drip out bottles, and lotion. It smells like juniper, bergamot, lemon, birch leaves, tangerine, mediterranean air accord, champagne accord, basil, tonka bean, clary sage, iris, and cashmere. It comes in all size bottles.